Chi-Mi
Design

Powered by plants

Chi-Mi, a healthy and energising drink made from the world’s most powerful plants, sourced from mountain ranges & river estuaries across asia. The vibrant brand identity was designed to ensure that each can of Chi-Mi catches the attention of passing customers and jumps out from the supermarket shelves.

Committed to Change

Chi-Mi are committed to making the world a better place, pledging a portion of each sale to protecting endangered animals. The character, a South China Tiger, a critically endangered animal was created to encapsulate this important brand value, and to visually represent this commitment.

Committed to Change

Chi-Mi are committed to making the world a better place, pledging a portion of each sale to protecting endangered animals. The character, a South China Tiger, a critically endangered animal was created to encapsulate this important brand value, and to visually represent this commitment.